XTIX · Company dashboard

LIVE 2026-11-02 17:31 UTCLast closed month:Current month:Financial resultsSales & BDProduct & DevelopmentB2B & B2C analyticsAd attributionThe current month comes first, as a partial snapshot, because it is the part that is still moving. The last closed month follows underneath in full detail.UNLIMITSTRIPEPAYPLUSProfConcertsSWSPryamayaGigsinGeoAtomKino na KipreRED EVENTSShimon LiveFOMOBalkan PromoLaninstudioSunmusiceventConnected AgencyRusFilmsnobed booking europe5balkaneventsהסינפונייטה הישראלית באר שבעKurazMuse-ZikFieldsdoraviFleshbone Ltd.Jolof Sports AcademyIBOOST ENTERTAINMENTGon HaleviHUSEYN NASIROV1biletFFSLATIRUHellaPULSE

Dream Moment Events — €1 551

EU_W.E. Media Group — €899

KG Radio — €340

all-in commission charged to the organizerAcquiring is taken from the providers’ own statements, per providerNet after acquiringNet take rateTicketsRefundssoldGMV net of refunds = gross − those refunds.Outbound, pipeline and forecasting for October 2026. Won business shows up in the financial tab, not here — this is the top of the funnel.Where the outbound is goingThe book by lead status — HubSpotIn simple words.9 002saved in the CRM65024917.7%16.5%Strengthen theseLet these finishDone₪1.00 → ₪0.90over 2,000 new leadsCircleLoopQuoAircallFreeFromSleepMardsen (Jonny)2026-10-13What engineering shipped, read straight from the main branch. No tickets are invented here: a number appears only if it is in a commit message.What we didWhat we are doing nextNothing written yetThe two sides of the site, and where the sales actually start. Both are much smaller than the checkout, which is why the channel split and the funnel below matter more than either traffic number on their own.(direct) / (none)taplink.cc / referralfb / targetprofconcerts.com / referralsomewhere.show / referral(not set)google / cpcfomobaku.com / referralmeta / Facebook_Mobile_Feedfb / paidmeta / Instagram_Feedig / paidmeta / Instagram_Storiesig / socialmeta / Instagram_Reelsfb / Facebook_Mobile_Feedfb / Instagram_Feedfb / Instagram_Reelsmeta / paid_socialan / paid

Best converter at real volume: fomobaku.com / referral at 7.97% (8 595 sessions, €15 886).

Worst converter above 5 000 sessions: an / paid at 0.01% on 7 770 sessions and only €231 — the clearest place to look for wasted spend.

Overall 2.78% conversion, €78.78 average order value, 153 376 sessions and €336 216 of attributed revenue.

The widget emits its own ordered events, so the checkout can be read step by step instead of as a single conversion rate. Every step below counts the unique users who reached it on hub.xtix.ai in the closed month, in the order the buyer goes through them.unique users

End to end: 4.19%. 169 578 widget opens produced 7 104 purchases in October 2026. Put the other way round, roughly 24 people open the widget for every one who buys.

The biggest single fall is 69%, between "Started an order" (58 135) and "Reached payment" (18 063). That one step is where the money is being lost, so it is the first thing worth fixing.

57.8% of the people who reach payment get through it (18 063 reached, 10 441 confirmed), so the payment step itself is not where the money is lost.

The events above carry no payment method, so this half is read from the platform database instead. It answers a narrower question: once a buyer is at the payment step and picks a provider, how often that attempt finishes.UnlimitStripePayPlus

Stripe completes the most payments, 77.1%, against 63.6% on PayPlus. On 3 946 and 929 attempts. That gap is the most concrete thing on this tab: it is money already at the payment step.

Unlimit carries 69.8% of the attempts, 11 291 of 16 166. The provider that is hardest to complete is therefore the one most of the traffic meets.

Of every 100 checkouts started, 13.8 end in a paid order. 89 515 order records were created in October 2026, 15 217 of them reached a payment attempt (80.9% of those paid). The big loss is before the payment step, not in it.

The checkout widget records where each visit began, and the catalog stamps its own clicks with utm_source=xtixlive. That makes it possible to separate the sales that started on xtix.live from the sales organizers, artists and affiliates bring to the same widget. It is the only place a purchase can be traced back to our own site.

1 932 catalog sessions produced 289 checkout sessions and 19 purchases — 6.57% of those checkout sessions paid, for €1 450.85 of revenue.

That is 0.25% of all checkout purchases. The other 99.75% arrive through organizer, artist and affiliate links, or straight into the widget. Our own site is a browsing surface long before it is a sales channel.

Browse is growing faster than buying. Checkout sessions from the catalog moved from 13 in Mar 2026 to 289 in Oct 2026, while purchases went from 1 to 19.

Most of the click-through came from xtix.live / referral (116 sessions).

Our own tags (xtix_email, xtixlive, xtixlliveSource) carry 32 orders and €2 230 of GMV — a rounding error. Almost everything tagged is the organizers own marketing, and 58% of paid orders carry no tag at all.A · BringB · CloseC · UpliftIncrementOur value is only the orders whose tag is ours (xtix_email, xtixlive, xtixlliveSource): 32 orders, €2 230. So this is a map of the gaps, not a value figure. The 334 orders (€9 792) that carried a discount code are the organizers own codes, so they sit in the base too, not in our value. Repeat buying — the cheapest channel of all — is measured on its own board, XTIX · Fans.ABpartly measuredC

44.5% of the money can be named back to a campaign. 4 698 of 12 315 paid orders carry a campaign tag, worth €443 116 of the €996 341 taken in October 2026. That is the ceiling of this tab: everything without a tag — mostly direct and organic — cannot be attributed, and that is normal.

"KNK_Profile" is the biggest single campaign, at €8 391 — 1.9% of all tagged revenue — from 184 paid orders.

The top three campaigns carry 7.3% of tagged revenue. It is concentrated, so effort belongs on a handful of links rather than on everything at once.

329 paid orders are attributed to nothing — 2.7% of the month — because the ad platform left its own placeholder in the link instead of a campaign name. That is €25 159 of revenue we could name but do not. Fixing those links is the cheapest win on this tab.

Paid social dominates what is traceable: Meta 4 234 (94.5%) and Google 247 (5.5%) of the paid orders that carry a click ID. Other networks are in the leak test rather than in broad use.

Spend is not connected. Cost per paid order and return on ad spend need what each campaign cost, and no ad account is wired to this dashboard yet. Without it we can rank campaigns by revenue but cannot say which one was worth the money. That is the single change that would turn this tab from a ranking into a decision.

329 paid orders (€25 159) carry a tag that never resolved — the ad platform left its own placeholder in the link instead of a campaign name. Those orders are attributed to nothing.

{{campaign.id}} — 167 orders

{{campaign.name}} — 156 orders

{{adset.id}} — 141 orders

{{adset.id}}__{{ad.id}} — 28 orders

{{adset.name}} — 9 orders

{{placement}} — 8 orders

which of your ads actually sells tickets How to read. Every figure has one chain back to its source, and each tab ends with a table naming the source, the definition, the owner and the status of each block.
Periods: the Financial tab opens with the current month as a partial month-to-date snapshot, compared against the same number of days of the previous month, and then gives the last closed month in full. Every block names the period it covers, so no figure is left with an unqualified month.
Money: GMV is gross turnover paid by the buyer. EUR figures are converted at market rates read daily from the platform's exchange-rates table (base EUR), so they are the market value of the turnover and move slightly as the snapshot is rebuilt — they are not a per-month calibration.
Blocks whose source failed in this run are shown as unavailable with the reason, instead of a stale or partial number. Block owners are not assigned yet. Data snapshot 2026-11-02 17:31 UTC.